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AHL All-Star Classic broadcast network has an annual reach of 50 Million homes


Each year, the American Hockey League plays host to many different special events—prime opportunities for sponsorship partners to extend their reach beyond the regular season.

AHL All-Star Classic​ 


The 2020 AHL All-Star Classic presented by Ontario International Airport will be held in Ontario, CA on January 26-27th as the event heads to California for the first time.The weekend will feature the AHL All-Star Skills Competition, the AHL Hall of Fame Induction and Awards Ceremony and the AHL All-Star Challenge.

The AHL All-Star Classic is the league's showcase event, annually featuring sold-out arenas, the best young players in the world and a VIP guest list.​ The event is televised live across North America and internationally offering significant reach and branding potential.​

Marketing opportunities include dasher board and in-ice signage, in-arena promotional opportunities, hospitality events and other great platforms.​ More than 93% of AHL All-Stars have gone on to play in the NHL.

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Calder Cup Playoffs

The excitement and intensity of the regular season culminates each spring with the historic Calder Cup Playoffs.


Marketing opportunities include presenting sponsorship, broadcast opportunities, in-arena promotions, and digital media exposure

In 2019, the Charlotte Checkers took home their first Calder Cup Championship defeating the Chicago Wolves in 5 games.


Over 435,000 fans attended games during the 2019 Calder Cup Playoffs.

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League Meetings


The AHL Annual Meeting and Team Business Meetings attract hundreds of delegates from teams across the AHL and NHL, including everyone from ownership to support staff.

These meetings provide an opportunity for staff from across North America to exchange ideas and best practices, and for corporate partners to build and maintain relationships​.

Partnership opportunities include presentations, hospitality events, and product showcase.

Information regarding the 2020 Team Business Meetings Vendor Showcase will be announced at a later date.

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