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The American Hockey League's licensing program encompasses 30 exciting team brands across North America. The program promotes the league and its member clubs and assists licensees in promoting quality products and relationships with each club.  The AHL licensing program offers a wide range of products and promotional opportunities for manufacturers and retailers, featuring a loyal fan base, appealing logos and unique team platforms.


AHL licensing partners include well known brands such as Reebok, CCM, New Era Cap Company, Bimm Ridder Sportswear, Fathead, Gear For Sports, Zephyr, American Needle, Top of the World and many more.

The AHL's annual Marketing Meeting features a Vendor Showcase, which gives any company the opportunity to showcase and distribute product samples, address attendees and present its products to all 30 AHL teams.

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