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American Hockey League
76 Years of Tradition and Competitive Excellence
CLICK THE PHOTO TO READ SPORTS BUSINESS JOURNAL'S IN DEPTH LOOK AT THE
AHL'S 75TH ANNIVERSARY SEASON
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Uniform Advertising
Dasherboard Signage
In-Ice Signage
In-Arena Promotions
Broadcast Media
Grassroots Initiatives
Generate media impressions through:
Promotional Opportunities
Scarborough Research 2011-Study: Multi-Market 2011 Release 1 (Current 6 Months only)
"We share a common theme with the AHL. Both companies have a genuine and primary focus on the customer. The AHL has been around for a very long time and continues to reach new plateaus and milestones in both longevity and productivity. Their fan base continues to grow. The AHL provides a great product and unique opportunity for Reebok to reach millions of hockey fans across North America."
-Glen Thornborough, Vice President/Global Sports Marketing, Reebok
"The AHL worked closely with our marketing team here at EA SPORTS to deliver customized impactful programs. We were able to leverage our license by reaching fans not only at a league-wide level, but also at the team level as well. Between online and in-arena activation, we were able to get our product in front of some of the most passionate fans in sports.”
- Jordan Edelstein, Vice President of Marketing, Electronic Arts Canada
"The AHL is top-quality hockey offering fans a terrific opportunity to see some of the young prospects in our game flourish into the next class of elite players in hockey. As owners of the Philadelphia Flyers, we rely heavily on our AHL franchise to create a competitive and spirited environment for our prospects to further develop their skills and be ready for the National Hockey League. Many of our top players on the Flyers have come through the ranks of the AHL and the AHL continues to be a great feeder system into the NHL."
-Peter Luukko, President, Comcast-Spectacor
"Over the last 75 years, the AHL has become more and more a critical step on the career path for virtually every young hockey player who aspires to play in the NHL. With that foundation, the AHL is stronger than ever with a full complement of 30 NHL affiliated teams spread across the U.S. and Canada, with strong league management and growing franchise valuations. We continue to believe that the AHL is positioned to continue to grow hockey both nationally and here in our region due to the great hockey competition on the ice and the sound fundamentals that the AHL operates under."
-Rick Pych, President of Business Operations, Spurs Sports & Entertainment
Banner ads on theahl.com are great ways to connect your brand with millions of fans visiting theahl.com from around the world
Johnny Bower, AHL Graduate
1983 Rochester Americans
1986 Adirondack Red Wings
2009 Hershey Bears
2005 Philadelphia Phantoms
2011 Binghamton Senators
Use your smart phone's QR application and visit mobile.theahl.com using this live QR code
Abbotsford Entertainment & Sports Centre
Glens Falls Civic Center
Times Union Center
Broome County Veterans Memorial Arena
Webster Bank Arena
Time Warner Cable Arena
Allstate Arena
XL Center
Copps Coliseum
Van Andel Arena
Giant Center
Toyota Center
Quicken Loans Arena
Verizon Wireless Arena
Bradley Center
152,272
143,001
124,563
146,097
165, 609
252,486
298,117
227,792
170,292
289,646
392,005
253,021
262,735
218,444
131,839
179,609
166,195
207,852
186,192
292,970
154,890
174,418
256,433
148,695
2011-2012
206,158
213,584
187,741
254,411
162, 728
Norfolk Scope
Cox Convention Center
Peoria Civic Center
Cumberland County Civic Center
Dunkin' Donuts Center
Blue Cross Arena at the War Memorial
BMO Harris Bank Center
AT&T Center
MassMutual Center
Mile One Centre - Inaugural Season
War Memorial
Cedar Park Center
Ricoh Coliseum
Mohegan Sun Arena
DCU Center
The 2012 AHL All-Star Classic will include the following events:
The AHL All-Star Classic is the league's showcase event, featuring sold out arenas, the best young players in the world and a VIP guest list
The All-Star Game and Skills Competition will each be televised live across North America to over 90 million homes
Marketing opportunities at the AHL All-Star Classic include in-ice signage, in-arena promotions, drive to retail promotions, hospitality events and other initiatives that can be tailored to meet your company's needs
All-Star Classic partners have included Reebok, Bud Light, Capital BlueCross, EA Sports, Panasonic, Dunkin Donuts, Toyota, Ford, Pepsi and Time Warner Cable
The All-Star Classic features future NHL stars, as over 93% of past AHL All-Stars have gone on to play in the NHL
AHL President Dave Andrews presents the 2010 President’s Award for Excellence to Frank Miceli, Senior Vice President, Sales & Marketing for Spurs Sports & Entertainment and the San Antonio Rampage.
Partnership opportunities include:
Representative from Sports Dogs talking with staff from across the AHL
'The Houston Aeros and Binghamton Senators provided fans with an action packed and exciting Calder Cup Finals in 2011
The Binghamton Senators catured the city's first pro hockey championship ever by winning the 2011 Calder Cup
Energetic and capacity crowds fill arenas during the Calder Cup Playoffs
The American Hockey League's licensing program encompasses 30 exciting team brands across North America. The program promotes the league and its member clubs and assists licensees in promoting quality products and relationships with each club. The AHL licensing program offers a wide range of products and promotional opportunities for manufacturers and retailers, featuring a loyal fan base, appealing logos and unique team platforms.
AHL licensing partners include well known brands such as Reebok, CCM, Old Time Sports, In The Game, New Era Cap Company, Bimm Ridder Sportswear, Fathead, Gear For Sports, Zephyr, American Needle, Top of the World and many more.
The AHL's annual Marketing Meeting features a Vendor Showcase, which gives any company the opportunity to showcase and distribute product samples, address attendees and present its products to all 30 AHL teams.
Opportunities to partner with AHL clubs in cause related marketing efforts
$3 million was raised over the course of the 2010-11 season by the AHL and its 30 member clubs for donation to various charitable causes and relief funds across North America.
AHL teams gave back to their local communities through numerous activities, including more than 1,900 visits by players and coaches and more than 3,000 mascot visits to schools, hospitals, libraries and other locations.
Since 2001-02, the American Hockey League and its teams have raised more than $24 million for charities through their community relations efforts.
